Webinar Topic: Social Media – No Longer a Nice To Have
An interactive case study with Lucy Brazier, publisher of Executive Secretary Magazine
Speaker: Lucy Brazier, CEO of Marcham Publishing, Editor and Publisher of Executive Secretary Magazine
As the publisher of Executive Secretary magazine, Lucy Brazier had limited funds for advertising when she started the publication in 2011. Today, the magazine reaches over 50,000 people around the world. How did she do it?
Social media is a powerful tool for admins, and Lucy is a walking testament to this fact. Join us as she shares her experience in leveraging social platforms, including Facebook, LinkedIn, and Twitter, and discover how these platforms can help you be a become a better admin.
During this session, we will cover:
- The basics of social networking
- How to set and use Google Alerts for personal and corporate
- More about Twitter and how to use it to build a personal or corporate brand
- An overview of LinkedIn and Facebook for engaging in conversation with your audience